Making Your Seasonal Marketing Push
Are you ready for the marketing bonanza of holidays? It’s time to get rolling. The holiday forecast for ecommerce is bright, but that doesn’t mean your company will get pulled along. There is an ever-increasing number of etailers – give shoppers a reason to buy from you. This takes two steps: drawing customers in and getting them to purchase from you. Your marketing will be key to successfully repeating this process over and over for a successful holiday season, so give it the focus it deserves. Have you mapped out your marketing strategy yet? Analyzed what has worked for you in the past, or looked at expanding to channels?
Advertising 
There are a million ways to advertise online. Some work better than others, and it’s up to you to focus your time and resources. Don’t be afraid to spend money on paid advertising. Be realistic in what you can afford, but if there is ever a time to splurge on advertising, it is during the crucial holiday season.
Among the most popular options is paid search. Paying to get found ahead of your competition can very effective. Pay per click advertisements also works well. One underutilized approach is using comparison search engines. Make sure to research how to optimize your online advertisements. Focus on products that do well and channels that maximize ROI.
Special Offers
When it comes down to it, getting a good deal is very important to customers. The most obvious way to do this is through discounts. Percent off deals are a big hit, as are multiple item deals. Limited time discount offers or spend $X and receive $Y off encourage customers to act now and spend more.
Customers love free shipping. Like all of these offers, it will cut into per item profit. However, the aim is to draw potential customers in and this is sometimes the cost of acquiring new customers
If your business simply can’t afford to cut prices or pay for free shipping, consider other promotions that add perceived value to customers. Offer gift wrapping or personalized cards. Throw in bonus gifts for big purchases.
Sprucing Up Your Web Presence
Your website should reflect the holiday season and your marketing push. Advertise deals across the site, include holiday landing pages and highlight popular gift items.
In addition to infusing your main site with holiday cheer, don’t forget about the mobile version!
You should also keep your social media up to date. Use the holidays as a time to build your social presence. Tweet special offers or send them to people who “Like” your Facebook.
Reaching Out to Past Customers
As always, repeat customers should get a lot of your marketing attention. They are familiar with your products, and your customer service has created a positive relationship with your company. Target them with special offers, early access to products, personalized notes and more.
More Marketing Tips to Come
If you were wondering why this post hadn’t touched on one of the cornerstones of ecommerce marketing, it’s because email marketing deserves its own post. Keep your eye out for Tips and Tricks for Successful Holiday Email Marketing Campaigns!
What holiday marketing strategies have helped you out? Please share!
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