It’s Beginning to Look a Lot Like Christmas (In The Cloud)

All right, that might be a bit of a stretch, but the reality is that the pandemonium for eTailers also known as the holiday season is fast approaching. It has been a strong year for ecommerce, and the growth is expected to carry on through the holidays. While this is exciting news, getting ready to get the most out the next few months can be a daunting task. On that note, Cloud Conversion is happy to announce its “Getting eTailers Ready for the Holidays” blog series.

Are You Ready?

Chances are, capitalizing on increases sales over the holidays is vital to your business. The question is, are you ready to seize the next few months? Depending on its nature, your ecommerce business may face a wide spectrum of challenges. Understanding the challenges will go a long way towards increasing holiday profits and leaving the headaches behind.

Get a Move On!

Practical eCommerce names “Starting Too Late” as the number one holiday mistake made by etailers: “For many ecommerce sites, holiday sales–in mid-November through December–can account for 30 percent or more of annual sales.” A strong start in November won’t happen on its own; it is carefully planned and set up by work well in advance. Many of you are surely cognizant of that; for the rest of you, it is not too late.

This year, November 28th marks the big day: Cyber Monday. Following a push by the ecommerce industry, the first Monday after Black Friday is among the highest days of online sales. It is imperative that everything be running smoothly by Cyber Monday.

Be Prepared

Analyze past trends and clean up your inventory. What items do you expect to do well? Will you have enough inventory to handle the increased orders? Maybe you should look into expanding your storage or something like Fulfillment by Amazon.

Will you need more hands on deck to handle the holiday rush? Is your website ready to handle the increase in traffic that your marketing  will surely create? There is no excuse for a great holiday sales push to fall apart because your infrastructure isn’t capable of handling the jump.

Considering these scenarios before they happen will make your personal holidays much less hectic.

What to Watch For

In the coming weeks we will expand on the topics of this post and dig into the secrets of a happy holiday season in eCommerce. Here is the lineup:

- Beefing Up Your Holiday Customer Service

- Making Your Seasonal Marketing Push

- Tips and Tricks for Successful Holiday Email Marketing Campaigns

- The Post-Holiday Returns Crisis

Have a topic you would like to see covered? Let us know!

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